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Google Ads Management and Audit

Understanding how to use Google Ads, Facebook Ads, Instagram Ads, Twitter Ads, Bing Ads, Amazon Ads that provide you the best return on your investment is hard. And, as a small business, it can be overwhelming and feel like the budgets are all set for businesses that have been around for a while that have a large amount of cash flow, resources, and budget to spend.

For a small business, you can feel like even a smaller fish in a very large pond. It’s intimidating and concerning that there is so much money that can slip through your fingers fairly quickly.

We understand small business and while we can review your ad spending to maximize your results and also work your ad spending to stretch every single dollar we do it in a way that doesn’t feel like you’re just lost in a sea of many or overwhelmed by tech jargon and acronyms that really mean nothing to you.

 
 
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Why advertise on Google?

Google is the number one search engine in the world and the place where people go when they want to know, go, do, or buy. Because of this focused intent, it gives businesses a great opportunity to be visible and reach people when they are looking for a product, service, or solution you offer.

The small business struggle is real… How can I manage Google Ads successfully?

If you’re a small business owner trying to manage Google Ads (formerly called Google AdWords), you know how complicated and costly it can be. There’s so much waste, both in terms of time and money, that occurs due to searching ineffective phrases and keywords. There are often many missed opportunities when trying to manage Google Ads yourself.

When people search Google for your product or service, a properly optimized Google Ads account points them in your direction.

Because Google Ads is not what you focus on each and every day, you may not know that there are numerous settings that can cost a business a lot of money and opportunity if not set correctly. Google also often changes the system which means a set-it-and-forget-it strategy can become horribly ineffective and devastatingly costly to your cash flow.

Managing Google Ads takes constant monitoring and optimization to get the maximum return on your advertising investment. When managed by a reputable Google Ads agency like KLI Brand, your Google Ads can drive highly targeted traffic to your website and convert searchers into customers.

How do Google Ads work?

When someone enters a term into a search engine like Google, companies have the opportunity to bid on having their advertisements displayed on the search results page.

It doesn’t cost anything to display ads on the page, but it does cost when someone clicks on the ad. "Pay-per-Click (PPC)," "Search Engine Marketing," "AdWords," "Google Ads," "Sponsored Links"... These are all terms that mean about the same thing: paying to advertise on a search engine’s results page.

Our Google Ads Management (Previously Google AdWords Management) Includes Two Main Google Ads Services: Setup & Ongoing Optimization

How do we start?

  • First, get your Free Google Ads audit from KLI Brand.

  • This is a manual process and requires a couple of days of research.

  • We’ll prepare a report of our findings, including an estimate of what percentage of your ad spend is effective.

  • We’ll email you the report and schedule a follow-up call.

The next services are paid and require us to access your Google Ads account:

  • First, we’ll walk you through the process of gaining access to your Google Ads account. Or, if you do not have a Google Ads account, we will help you set one up.

  • Then, our eCommerce PPC management agency will work to optimize your Google Ads account by reviewing your current Google Tools setup and connecting all the tools.

    Connected Google tools provide a strong confirmation to Google’s algorithm that you are a viable business. This helps to increase your ranking in Google Search and decrease the cost of your cost per click.

How exactly do you optimize my Google Ads?

We optimize your Google Ads by…

  • Adjusting keyword bids

  • Adjusting bid management strategies

  • Matching goals for lead generation, funnel development, or increased calls

  • Adjusting keyword matching

  • Managing negative keywords

  • Reviewing search terms for new keywords and negatives

  • Optimizing for mobile and desktop ratios

  • Adjusting bids

  • Adjusting geo-targeting

  • Adjusting Google Ads extensions

  • Optimizing ad copy and A/B testing for higher response rates

What if you don’t currently have a Google Ads account (formerly known as Google AdWords)?

We will then:

  • Create your Google Ads account

  • Conduct keyword research and development of the initial keyword lists

  • Write your ad copy, including multiple ads per Ad Group

  • Add Google Ads extensions, such as Callout Extensions, Structured Snippet Extensions, Call Extensions, and more

  • Configure your ads for desktop, tablet, and mobile

  • Add negative keywords

Google Ads Management and Audit