With the advent of personal branding, the lines between our online personas and our true selves have become blurred. Striving for authenticity in the online world has become a necessity, but can we truly be authentic online? The answer is a resounding "yes!" – but it does require practice…

You’ve worked hard to build your small business from the ground up. Now it’s time to show consumers who you are, what makes you so great, and why they should buy your product or service. That’s where local marketing—and a free Google Business Profile—comes in…

Tracking the growth of a business is one of the most crucial aspects in any venture because it can shed light on the direction of your company’s development. And with tons of tools out there, like Google Analytics…

One important aspect to focus on is turning your visitors into subscribers. Without subscribers, you're missing out on a valuable opportunity to stay in touch with potential customers. Make sure you have a clear call-to-action on your website and consider offering incentives such as exclusive discounts or freebies in exchange for their email address…

One of the key tools for gathering website data is Google Analytics 4, which offers valuable insights into user behavior and website performance. To get the most out of GA4, it is essential to connect it to other tools, such as Google Search Console. In this article, I will provide step-by-step instructions on…

As a small business owner, you know how important it is to stay on top of your marketing game. You invest time and money into various marketing efforts to attract customers to your website. But how do you know if your marketing efforts are paying off? The answer lies in real-time analytics…

Are you a business owner looking to improve your online presence and reach more customers? Look no further than Google Business Profile (formerly known as Google My Business, GMB, or Google LIsting). In a recent episode of "Let's Talk About Brand," digital marketer and…

Maximize your online presence and ensure your business is visible to potential customers in today's digital age. Turn to search engines like…

Available to ALL YouTube users no matter their subscriber count, YouTube @handles are a new way for people to find and interact with each other across the platform. Previously, creators could only tag other channel names in video titles and…

As a business owner, you may have heard of all the invaluable resources Google provides to make your life easier. One such resource is Google Business Profile), where you can claim your business on—you guessed it!—Google…

You’ve built up inventory, started a social media account, and opened the doors to your business... but why aren’t customers coming in? There could be hundreds of reasons why you aren’t getting the traffic you’re looking for, but we want to help you focus on…

We know there can be an overwhelming amount of tools to choose from when it comes to marketing your small business. You already wear so many hats, and it can be hard to grasp new marketing concepts when you have so much more to focus on…