#BRANDCHAT

#BrandChat on Twitter

Follow the hashtag #brandchat for alerts when we will gather to discuss all things BRANDing! BRANDidos (term of endearment for chat participants) provide insights, case studies, questions, thoughts and challenging conversations to stretch your mind and resources on special topics. It’s free to participate – all you need is a Twitter account.

Would you like to suggest a chat topic, questions, resources, articles, special guest or case studies?

DM to submit your ideas.

We appreciate your insights and input!

CHAT MODERATORS AND LEADERS:

BRANDido Glossary

BRANDido: term of endearment for those who chat on #brandchat

BRANDCHATTER: early term for people who chat on brandchat; used mostly by newbie BRANDidos or those new to the brandchat-o-sphere

BRANDCHAT-o-sphere: everything in the brandchat world and/or universe

BRANchat: That oh so healthy for you, fiber-filled cone of silence where high-speed typing BRANDidos go when they miss one letter in the hashtag

PB: Personal Brand

TRANSPENSIBLE: Transparent and indispensable

VERBAL DIARRHEA: Too much to say; can’t make it fit in 140 characters

BRANDelicious: Brand food for thought

BRANDArchy: It’s the chaos and the fun that happen when the chat moderator is not there. Often occurs on the FIFTH Wednesday of the month

BRANDarchist: The leader of the every 5th Wed #brandarchy free for all – @Mr_McFly

Unmistakable Brand: always totally on-brand and predictable.

OB: Original BRANDido

BRANDalism: The defacing of one’s brand

Craptent: Content that is not of any value

Bournalism: Promotional content about a brand that his treated like an actual news story or report

BRANDaid: Giving a brand a new logo or slogan in a misguided effort to recapture it’s identity.

Corporate Lipstick: When a brand tries to put on a “good face” or dress-up anything as “okay”.

BRANDCHAT LITE: The few moments after the chat when you can finally slow down and read the tweets that “flew by you” during the high velocity chat!

BRANDJACKING: Two fold – every time someone unofficial represents themselves as speaking for a company + To hijack a brand to deceive or divert attention; often used in abusive or fraudulent activities devised for gain at the expense of the goodwill, brand equity and customer trust of actual brand owners.

Brandjacking by a Consumer: refers to how the consumer perceives or uses your product or service. A smart company will learn rather than fight this positive reaction.

BRANDstanding: When something or someone’s brand attributes are shining through in their every action.

BRAND Violence: A negative or even violent reaction to an incident, comment or feedback on a brand.

BRANDolicious: a nugget of information so tasty YOU MUST share it with everyone you know

#brandtalk: this is our alter ego hashtag that we all switch to when the bots and the spammy monster have found us during the #brandchat hour

SoMe or SM: Social Media

BRANDito: Often confused with BRANDido (a term of endearment for all those who participate generously in #brandchat ). This term usually reminds people of chips and results in hunger pangs & rabid side conversations about lunch.

BRANDcat: The very feline centric lonely place you go when attempting to type #brandchat quickly

BRANDido Cap Club: An exclusive club of BRANDidos within #brandchat who have earned (through great chat participation and ambassadorship of #brandchat ) a beautiful cap generously given by @ImInStitchesLLC .

GLOCALIZATION: Where by a brand takes a global vision and implements it locally.

Troll Response Plan: Similar to a communication plan (it may even overlap), this is specific to how to handle trolls because sometimes the brand need not even reply to them.