This two-part session will show you how to stand out and reach customers on Google to help your business grow.
Presenter I: Frost Bank will provide financial strategies on how to increase your online sales.
Presenter II: Maria Elena Duron is a Grow with Google Trainer.
Maria is a Google-supported trainer and speaker for Google’s Grow with Google program. She helps businesses profitably harness their personal brand, content and referral marketing. Maria is a guest lecturer at the University of Texas SBDC, editor-in-chief of the award-winning Personal Branding Blog and a contributing columnist for publications like Business Insider, American Business Journal, Fox Business, US News & World Report, Entrepreneur, The Huffington Post, and the Young Entrepreneurs Council.
Part I
Explore Google My Business, a free tool for local businesses who want to connect with customers on Google Search and Maps. Get help creating or updating your listing, and take advantage of a free website.
In this session, we’ll show you how to:
Create or claim your Google My Business listing.
Manage your business info across Google Search and Maps.
Use Google My Business to connect with potential customers.
Create a free website using the info from your business listing.
Part II
Learn how to reach customers online. Small-business owners can build their online presence and find new customers, while startups can give their ideas the exposure needed to succeed.
In this session, we'll show you:
How Google Search works, and where different types of info can appear on search results.
How Google’s algorithms select the websites and other info that surface on search results pages, so you can implement strategies to improve your website’s chances of showing up in the search results of potential customers.
How you can help your site appear in various sections, using SEO tips, Google tools and online advertising.
