DESCRIPTION:

In this presentation, learners will discover how to create a search-friendly website that drives user action and supports their goals. Whether launching a new website or sprucing up an old one, this workshop will help.

In this workshop we’ll discuss best practices and characteristics of a great website:

• It’s goal-oriented

• It’s organized and easy-to-search

• It’s useful

• It’s functional

• It’s intuitive to use, on any device, and

• Last not least, it’s findable by search engines